

THE RACE TO THE BOTTOM
When people refer to our fashion production as it currently stands, you often hear of a ‘race to the bottom’. The race to the bottom forces factories to compete against each other, quoting lower and lower prices (‘racing to the bottom’), in order to win the much needed contract. The race to the bottom also refers to high production targets (…), for cheap labour cost (…), in a quick turnaroundtime. Ever wonder how stores can manage to get new garemtns into the store every single day? It’s the race to the bottom
When you ask for less and less, who do you think pays for that? The factory? The garment workers? Both?
Aja Barber, Consumed
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